their Japanese connectionsとは 意味・読み方・使い方

Many university-originated ventures explore “new markets” with achievements of “research and development no other has ever undertaken.” They often try to develop new markets and distribution channels through people they meet and connections they built mainly in the process of R&D, and/or through companies they worked with for R&D. But the task is not easy for university ventures because few of them have sufficient resources to establish marketing channels. Most of their products are for business use, but Japanese customers often place more importance on past record and established reputation, which makes it all the more difficult for new firms to secure outlets.発音を聞く 例文帳に追加

大学発ベンチャーは「他では行われていない研究開発」の成果を基に「新たな市場」を目指す場合も多い。新市場や販路の開拓は、研究等を通じた知人の人脈による紹介や共同研究を行った企業による紹介を通じて行われる場合が多いが、販路開拓面での経営資源に乏しい大学発ベンチャーにとっては容易ではない。また、大学発ベンチャーの製品にはビジネス向けが多く、顧客が実績や知名度を優先する傾向が強い我が国では、販路の確保を更に困難なものとしている。 - 経済産業省