Advergameとは 意味・読み方・使い方

発音

• (Received Pronunciation) IPA: /ˈæd.vəˌɡeim/
• (General American) IPA: /ˈæd.vɚˌɡeim/

名詞

advergame (plural advergames)

1. (informal) A computer game published by an advertiser in order to promote a product or service.
   • 2007 January 24, Louise Story, “More Marketers Are Grabbing the Attention of Players During Online Games”, in New York Times‎:

     Some advertisers have taken casual gaming a step further, creating their own casual games — sometimes called advergames — and posting them on their Web sites.

派生語