flagship brandとは 意味・読み方・使い方

Sake consumption in Japan has been on a steady declining trend with the diversification of cuisine and alcoholic beverages and the tendency for younger Japanese to drink other beverages. Nagai Shuzo decided to cultivate overseas markets which are expected to grow in the future, and initiated exports of its flagship brand Mizubasho in 1997.発音を聞く 例文帳に追加

食文化や酒類の多様化、若者の日本酒離れ等を背景として、日本酒の国内消費量が減少の一途をたどる中、同社は、将来的に成長が期待される海外市場を開拓すべく、主軸ブランドである「水芭蕉」の輸出を1997 年に開始した。 - 経済産業省