英和和英

出典:『Wikipedia』 (2011/03/23 00:28 UTC 版)

英語による解説

引用

Brand networking is the engagement of a social networking service around a brand by providing consumers with a platform of relevant content, elements of participation, and a currency, score, or ranking. Brands are using brand networking to create communities that serve as a fully encompassing interactive destination to incentivize brand participation online and off. This evolved level of user participation with the brand creates strong relationships with consumers and leverages sales and generates fan equity.