英和和英

出典:『Wikipedia』 (2011/06/16 04:17 UTC 版)

英語による解説

引用

Post-purchase rationalization is a phenomenon whereby someone who purchases an expensive product or service overlooks any faults or defects in order to justify their purchase. Expensive purchases often involve a lot of careful research and deliberation, and many consumers will often refuse to admit that their decision was made in poor judgement. Many purchasing decisions are made emotionally, based on factors such as brand-loyalty and advertising, and so are often rationalized retrospectively in an attempt to justify the choice.