shockvertisingとは 意味・読み方・使い方

名詞

shockvertising ‎(uncountable)

1. Advertising that is intended to shock the viewer.
   • 2004, Bob Garfield, And Now a Few Words From Me

     Because what they know — what they learned at the feet of the master — is that, in the narrowest sense, shockvertising works. It works (a) by provoking widespread outrage, inevitably reported in the press, creating a level of buzz […]

   • 2007 March 14, Stuart Elliott, “Critics to Marketers: Suicide Is No Joke”^[1], New York Times:

     So-called shockvertising, in the form of ads that are deliberately provocative to draw attention to themselves, is becoming increasingly popular.