出典:Wiktionary
出典:『Wiktionary』 (2026/01/06 18:03 UTC 版)
From McDonald's + -ization. Popularized by the American sociologist George Ritzer in his book The McDonaldization of Society (1993), based on an essay of the same title he published in 1983.
McDonaldization (uncountable)
出典:Wikipedia
出典:『Wikipedia』 (2011/07/06 12:01 UTC 版)
McDonaldization is a term used by sociologist George Ritzer in his book The McDonaldization of Society (1993). He explains it occurs when a culture possesses the characteristics of a fast-food restaurant. McDonaldization is a reconceptualization of rationalization, or moving from traditional to rational modes of thought, and scientific management. Where Max Weber used the model of the bureaucracy to represent the direction of this changing society, Ritzer sees the fast-food restaurant as having become a more representative contemporary paradigm (Ritzer, 2004:553).