英和和英

語源

back- +‎ sell

名詞

backsell (複数形 backsells)

1. (marketing) The promotion of a product to end users or retailers in order to create demand earlier in the supply chain, e.g. with wholesalers.
   • 1984, Industrial Marketing Digest (volume 9, page 132)

     Last issue IMD described how Mullard “sold” its AX TV tube to retailers in order to put pressure on setmakers to incorporate it in their products: a classic backsell.

動詞

backsell (三人称単数 現在形 backsells, 現在分詞 backselling, 過去形および過去分詞形 backsold)

1. (marketing) To promote in this manner.