英和和英

名詞

message unit (複数形 message units)

1. (advertising) An individual broadcasting slot, such as a single televised advertisement.
   • 1996, William F. Arens, ‎Jack J. Whidden, Contemporary Advertising (page 239)

     The planner has to consider the nature of the advertising message: some simply require more time and space to explain. Competitive activity often dictates more message units.

   • 2009, Federico Subervi-Velez, The Mass Media and Latino Politics (page 316)

     The GOP candidate campaign also mentioned health care in 12.2 percent of their ads' message units (n=9) and education in 8.1 percent (n=6).