of a product, the cost price
the mean value
the price offered―the offer―the price bidden―the bid
(売る方では)to set a price on an article―(買う方では)―offer a price for an article―bid (a price) for an article
the assessed value
with valor
the actual value
to reduce the price―abate the price―lesson the price―lower the price―make it cheaper―take something off the price
the singular number