niche analysisとは 意味・読み方・使い方

Under a stable exchange rate environment, German enterprises focus on increasing their brand value and attaching importance to innovations in their niche but specialty areas, while maintaining and increasing their pricing power. On the contrary, Japanese and South Korean enterprises cannot but help waging export price competition to some extent. In conclusion, this analysis demonstrates these differences in export strategies between German enterprises and their counterparts of Japan and South Korea.例文帳に追加

安定的な為替環境の下で、ブランド価値の向上や、ニッチ分野ながらも自社にしかできないイノベーションを重視する姿勢、価格決定力の維持・向上等を中心としたドイツ企業の輸出戦略と、未だ輸出価格の競争力である程度勝負せざるを得ない日韓両国企業との差が示唆される結果となった。 - 経済産業省