Computer-assisted personal interviewingとは 意味・読み方・使い方

Computer-assisted personal interviewing (CAPI) is an interviewing technique similar to computer-assisted telephone interviewing, except that the interview takes place in person instead of over the telephone. Either the respondent or the interviewer sits at a computer terminal and enters the answers. If no interviewer is present, the term Computer-assisted self interviewing (CASI) may be used.

• Either the respondent or an interviewer sits at a computer terminal and answers a questionnaire using the keyboard or mouse.
• Help screens and courteous error messages are provided.
• Colorful screens and on and off-screen stimuli can add to the respondent's interest and involvement in the task.
• This method has been classified as a personal interview technique since an interviewer is usually present to serve as a host and to guide the respondent.
• This approach is used in shopping malls, preceded by the intercept and screening process.
• It is also used to conduct business-to-business research at trade shows or conventions.