phygitalとは 意味・読み方・使い方

発音

• IPA: /ˈfɪd͡ʒɪtl̩/

名詞

phygital (uncountable)

1. (neologism, marketing) A sales method that integrates a physical point of sale and digital tools.

形容詞

phygital (not comparable) (neologism)

1. (marketing) Relating to this sales method.
   • 2019, Wided Batat, Digital Luxury: Transforming Brands and Consumer Experiences, SAGE, →ISBN, unnumbered page:

     The experiential value is, therefore, a major component of luxury consumption in a phygital environment.

2. Both physical and digital at the same time.

派生語