marketingとは 意味・読み方・使い方

名詞

marketing (countable かつ uncountable, 複数形 marketings)

1. Buying and/or selling in a market (street market または market fair).
   • 1961, Arkansas Agricultural Experiment Station, Bulletin, page 16:

     The final result of the extreme seasonality of marketings of cattle and calves in Arkansas would have been an inshipment of either slaughter cattle or block beef and beef products during three quarters of the year.

   1. (up to the 1920s, archaic) Shopping, going to market as a buyer.
      • 1859, Charles Dickens, A Tale of Two Cities:

        Although Miss Pross, through her long association with a French family, might have known as much of their language as of her own, if she had had a mind, she had no mind in that direction […] So her manner of marketing was to plump a noun-substantive at the head of a shopkeeper without any introduction in the nature of an article […]

      • 1926, George Herriman, comic strip Us Husbands, June 12th, 1926 (reprinted in the back of Krazy & Ignatz, vol. 1922–1924, Fantagraphics, 2012, →ISBN, p. 223):

        [Wife to husband:] I'm going out to do my marketing – keep out of the kitchen, while I'm gone.

   2. (dated) Attending market as a seller.

      Marketing was a time-consuming task for truck farming families, as the round trip could take most of the day.

2. (uncountable) The promotion, distribution and selling of a product or service; the work of a marketer; includes market research and advertising.

   a bachelor's degree in marketing

   • 2013 May 25, “No hiding place”, in The Economist‎^[1], volume 407, number 8837, page 74:

     In America alone, people spent $170 billion on “direct marketing”—junk mail of both the physical and electronic varieties—last year. Yet of those who received unsolicited adverts through the post, only 3% bought anything as a result.

使用する際の注意点

The newer sense of the gerund (promotion かつ distribution strategy, often across multiple markets) has largely displaced the older sense (attending street market as either buyer または seller), but readers who encounter the gerund in older texts should appreciate that the older sense was meant.

下位語

(promotion of sales) advertising, branding, pricing, sales, promotion

派生語

派生した語