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出典:『Wikipedia』 (2011/06/15 16:09 UTC 版)

英語による解説

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Activia is a brand of probiotic dairy products owned by Danone (known as Dannon in the United States). Activia is marketed as a beneficial health product, with a focus on improved digestion for both men and women. Activia products contain the probiotic bacterium Bifidobacterium animalis DN 173 010, but Danone predominantly uses the trade names Bifidus Regularis or Bifidus Actiregularis. Activia is classified as a functional food designed to address digestive health. Danone claims that the Bifidobacterium animalis helps relieve digestive discomfort and irregularity. According to the website of the Federal Trade Commission (FTC), The Dannon Company settled allegations of false advertising in December 2010 without admitting a violation of law by agreeing in a settlement agreement to stop making the claim in advertising that yogurt relieves temporary irregularity or slows intestinal transit unless the claim is not misleading and the ad conveys that three servings of Activia yogurt must be eaten each day to obtain these benefits. The FTC's website also states that Dannon may claim that eating fewer than three servings a day of yogurt provides these benefits only if the company is relying on two well-designed human clinical studies substantiating that the claim is true. The FTC's website states that Dannon has agreed to pay the states $21 million to resolve these investigations.