出典:Wikipedia
出典:『Wikipedia』 (2011/06/29 16:25 UTC 版)
Jacquelyn A. Ottman is a New York City-based consultant specializing in 'Green Marketing' and sustainable product innovation. She is the author of "The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding" (Greenleaf Publishing and Berrett-Koehler Publishers, February 2011). Her previous book, “Green Marketing: Opportunity for Innovation, 2nd Edition” has been translated into six different languages. She has advised over sixty of the Fortune 500, including GE, Johnson & Johnson, and Procter & Gamble, along with the United States Environmental Protection Agency Energy Star Label Ottman speaks worldwide on topics including profiting from the New Rules of Green Marketing, sustainability by design, strategies for product innovation, and strategic green marketing.