英和和英

語源

By surface analysis, market +‎ -ing.

発音

• (英国発音) IPA: /ˈmɑːkɪtɪŋ/
• (米国発音) IPA: /ˈmɑɹkɪtɪŋ/

動詞

marketing

1. present participle and gerund of market

名詞

marketing (countable and uncountable, plural marketings)

1. Buying and/or selling in a market (street market or market fair).
   • 1961, Arkansas Agricultural Experiment Station, Bulletin, page 16:

     The final result of the extreme seasonality of marketings of cattle and calves in Arkansas would have been an inshipment of either slaughter cattle or block beef and beef products during three quarters of the year.

   1. (archaic or Philippines) Shopping, going to market as a buyer.
      • 1859, Charles Dickens, A Tale of Two Cities:

        Although Miss Pross, through her long association with a French family, might have known as much of their language as of her own, if she had had a mind, she had no mind in that direction […] So her manner of marketing was to plump a noun-substantive at the head of a shopkeeper without any introduction in the nature of an article […]

      • 1926, George Herriman, comic strip Us Husbands, June 12th, 1926 (reprinted in the back of Krazy & Ignatz, vol. 1922–1924, Fantagraphics, 2012, →ISBN, p. 223):

        [Wife to husband:] I'm going out to do my marketing – keep out of the kitchen, while I'm gone.

      • 2022 May 14, Fr. Roger Solis, SVD, The Word in Other Words‎, University of San Carlos:

        We did everything from laundry to house cleaning, washing dishes to cooking, and even marketing. Since I was gifted with the skills to cook, I volunteered to help out in the kitchen and do the marketing.

   2. (dated) Attending market as a seller.

      Marketing was a time-consuming task for truck farming families, as the round trip could take most of the day.

2. (uncountable) The promotion, distribution and selling of a product or service; the work of a marketer; includes market research and advertising.

   a bachelor's degree in marketing

   • 2013 May 25, “No hiding place”, in The Economist‎, volume 407, number 8837, archived from the original on 8 March 2023, page 74:

     In America alone, people spent $170 billion on “direct marketing”—junk mail of both the physical and electronic varieties—last year. Yet of those who received unsolicited adverts through the post, only 3% bought anything as a result.

   • 2024 March 19, Amy Felegy, “Food for everyone: Fargo international market serves diversifying population”, in MPR News‎:

     Between 2000 and 2019, North Dakota and South Dakota both experienced a rapid increase in the Asian American population, said Minnesota State University Moorhead marketing professor Hyun Sang An.

   • 2026 January 21, Andy Comfort, “The RAIL Interview”, in RAIL, number 1053, page 31:

     The performance on the Wharfedale Line is among the best on Northern's network, and Hornby says the posters, along with displays on station ticket machines and in local media, have engendered a sense of competition with managers on other lines, who want to see this type of marketing on their routes. This new in-your-face type marketing can now be seen across much of the North of England.

使用する際の注意点

The newer sense of the gerund (promotion and distribution strategy, often across multiple markets) has largely displaced the older sense (attending street market as either buyer or seller), but readers who encounter the gerund in older texts should appreciate that the older sense was meant. In areas where it is common for a domestic helper to go grocery-shopping on behalf of their employer (e.g. Hong Kong, Malaysia, Singapore, and the Philippines) both senses of the word may be used, depending on context.

下位語

(promotion of sales) advertising, branding, pricing, sales, promotion

派生語

派生した語