Homo consumericusとは 意味・読み方・使い方

Homo consumericus (mock Latin for consumerist person) is a neologism used in the social sciences, specially by Gad Saad in his book The Evolutionary Bases of Consumption. and Gilles Lipovetsky's Le Bonheur Paradoxal. According to these and other scholars the phenomenon of mass consumption could be compared to certain traits of human psychology described by evolutionary scientists pointing out similitudes between Darwinian principles and consumer behaviour. Lipovetsky has noted that modern times have brought about the rise of a third type of Homo comsumericus who is improvisible and always unsatisfied.