Peter Boatwrightとは 意味・読み方・使い方

Peter Boatwright is an Associate Professor of Marketing at the Tepper School of Business at Carnegie Mellon University. He is co-author of The Design of Things to Come: How Ordinary People Create Extraordinary Products (co-authored with Jonathan Cagan and Craig M. Vogel) and Built to Love – Creating Products that Captivate Customers (co-authored with Jonathan Cagan), September 2010. Boatwright has an M. S. in Statistics from University of Wisconsin, and both his M.B.A and Ph. D are from University of Chicago’s Booth School of Business. Boatwright’s scholarly articles are published in leading research journals in the fields of marketing, statistics, and management. He consults with a variety of companies, from Fortune 100 to entrepreneurial start-ups, on product strategy, innovation and brand strategy. Professor Boatwright has developed new statistical methods and additional theories of consumer behavior, spanning qualitative and quantitative methodologies. His expertise and teaching focus is on new product marketing, consumer marketing, and marketing research methods.His formal approaches to opportunity identification and problem solving have been integrated into a diverse range of companies including International Truck/Navistar, Apple, P&G, Dormont Manufacturing, Bayer MaterialScience, Respironics, Nissan, MSA, Whirlpool, Lubrizol, Kennametal, Alcoa, RedZone Robotics, DesignAdvance Systems, New Balance, Industrial Scientific, and Giant Eagle.