brandwagonとは 意味・読み方・使い方

語源

Blend of brand +‎ bandwagon; see jump on the bandwagon.

名詞

brandwagon (複数形 brandwagons)

1. (marketing, informal) A trend or craze relating to a marketed brand.
   • 2011, Jeffrey H. Gitomer, Social Boom! (page 67)

     Because they don't want their (stupid, chicken, technophobic) competitors to wake up and get on the bandwagon, or should I say, brandwagon […]

   • 2013, Barbara E. Kahn, Global Brand Power: Leveraging Branding for Long-Term Growth (page 17)

     Through online relationships, current loyal customers can possibly persuade new customers to jump on the brandwagon.