英和和英

動詞

go negative

1. (US, politics) To focus on attacking political opponents rather than promoting oneself.
   • 2008, Lynda Lee Kaid, ‎Christina Holtz-Bacha, Encyclopedia of Political Communication (volume 1)

     After losing several primaries and facing a campaign debt of $250,000, his associates persuaded him to go negative.

   • 2011, Judith S. Trent, ‎Robert V. Friedenberg, ‎Robert E. Denton (Jr.), Political Campaign Communication: Principles and Practices (page 235)

     All four of the principle candidates in the 2008 presidential election “went negative” in their acceptance addresses.

   • 2015, Kyle Mattes, ‎David P. Redlawsk, The Positive Case for Negative Campaigning (page 24)

     The goal of this chapter is to situate our work in the broader literature on negative campaigning, as well as to address a key question: why do candidates have to go negative?

   • 2016, Yasmin Ibrahim, Politics, Protest, and Empowerment in Digital Spaces (page 187)

     We also found that gubernatorial candidates went negative on Twitter.