英和和英

出典:『Wikipedia』 (2011/08/03 19:00 UTC 版)

英語による解説

引用

Sprite Zero is a clear, lemon-lime-flavored low-calorie beverage produced by the Coca-Cola Company. This drink originally began production as "Sugar Free Sprite" in 1974, and is sold in more than 60 countries. In April 2002 the Coca-Cola marketing team in Greece (N. Lezos Mrkt Director, Z. Himonidu Group Mrkt Manager, S. Pnevmatikou Strategic insight Manager, M. Stefanidou Brand Manager Sprite) in an strategic move to gain share in the growing light segment saw an opportunity to reposition Diet Sprite by not focusing only in the pure functional benefits (i.e. no sugar, no carbs, no calories, etc.), with a name that appealed more broadly than "diet" or "light".