Coca Collaとは 意味・読み方・使い方

Coca Colla is an energy drink which is produced in Bolivia with the use of coca extract as its base. It was launched on the Bolivian market in La Paz, Santa Cruz and Cochabamba in mid-April 2010. Not only are the name and ingredients similar to Coca-Cola, but the colors and logo are of a similar nature. The release of this product is part of the process of the industrialization of coca followed by the Morales Administration. The "Colla" component of the name comes from Collasuyo, the southern area of the Inca empire which included the western part of Bolivia. The term Colla is nowadays used to name the Aymara and Quechua, indigenous people of Bolivia which make a traditional use of coca leaves.