出典:Wikipedia
出典:『Wikipedia』 (2011/02/27 23:09 UTC 版)
Think Small was an advertising campaign for the Volkswagen Beetle, created by Julian Koenig at the Doyle Dane Bernbach (DDB) agency in the 1950s. It was ranked as the best advertising campaign of the 20th century by Ad Age, in a survey of North American advertisements. The campaign has been considered so successful that it "did much more than boost sales and build a lifetime of brand loyalty [...] The ad, and the work of the ad agency behind it, changed the very nature of advertising—from the way it's created to what you see as a consumer today."