word-of-mouth marketingとは 意味・読み方・使い方

Although the company’s product is not inexpensive, there have been some cases where it has motivated wealthy foreign tourists, fascinated by the product which they received as a gift from their friend, to visit Japan solely for the purpose of buying from the company. So, the marketing effect generated by word-of-mouth communication 446 among foreign tourists is significant.例文帳に追加

同社の製品は決して安価ではないが、知人がお土産に持ち帰った商品を気に入って、海外から同社の商品を買うためだけに訪日する外国人富裕層もいるとのことで、外国人旅行者のクチコミによるマーケティング効果は大きい。 - 経済産業省