英和和英

語源

From hard launch.

動詞

hard-launch (third-person singular simple present hard-launches, present participle hard-launching, simple past and past participle hard-launched)

1. (transitive, marketing) To release (a product or service) to the general public.

   Coordinate term: soft-launch

2. (transitive, informal) To announce (a romantic relationship) or reveal (one's romantic partner) in an explicit manner.

   Coordinate term: soft-launch

   • 2023 February 14, Hanna Lustig, “Emily Ratajkowski and Eric André Hard-Launched Their Relationship With a Joint Nude Instagram”, in Glamour‎:

     Emily Ratajkowski and Eric André just hard-launched their budding romance with a tasteful joint nude shared via the comedian’s Instagram on Valentine’s Day.

   • 2024 October 30, Gretty Garcia, “Zazie Beetz and David Rysdahl’s Relationship Timeline All in One Place”, in Cosmopolitan‎:

     The celebs ring in the new year, and Zazie takes the opportunity to fully hard launch their ’ship. S’cute!

   • 2025 June 21, Jo Ellison, “The Bezos merger we all want a piece of”, in FT Weekend (Life & Arts section), London: The Financial Times Ltd., →ISSN, →OCLC, page 22:

     Vogue is, of course, where [Jeff] Bezos hard-launched his relationship with [Lauren] Sánchez.

   • 2025 August 26, Jenna Amatulli, “Taylor Swift and Travis Kelce announce engagement on social media”, in The Guardian‎, →ISSN:

     The pair got in touch after that proclamation and began dating shortly thereafter. They in effect hard-launched their relationship in September 2023 when Swift appeared at Arrowhead Stadium to watch Kelce—and the Kansas City Chiefs—play the Chicago Bears.