英和和英

語源

hyper- +‎ advertising

名詞

hyperadvertising (uncountable)

1. Excessive or ubiquitous advertising.
2. Advertising by means of the Internet and hypermedia.
   • 2004, Anja Janoschka, Web Advertising: New forms of communication on the Internet

     Applying her classification of online texts to hyperadvertising, the initial advertising message of a web ad is an e—text. It is linearly structured and, as the source of the linked advertising message, part of a hypertext.

   • 2006, Language Problems & Language Planning (page 207)

     [T]he structure of hyperadvertising is different […] The new platform has great potential for expansion and revision. Janoschka offers an introduction to the world of web advertising that will provide a basis for documenting these changes over time.