Globalization of wineとは 意味・読み方・使い方

"Globalization is the expansion of brands across nations and into other continents. In food and wine it refers to the whole problem of making the product global. The primary issue is scaling production while reducing the costs of goods with processes. In marketing it refers to wearing the mantle of fine food and wine, and increasing 100-point scores. In sales it refers to capturing the growth", says California winemaker Leo McCloskey.