brownwashとは 意味・読み方・使い方

動詞

brownwash (third-person singular simple present brownwashes, present participle brownwashing, simple past and past participle brownwashed)

1. (rare) To rebrand, cover up or divert attention from amoral, illicit or criminal activities by establishing partnerships or connections with legitimate, value-based organizations e.g. NGOs.

   Coordinate terms: bluewash, redwash, whitewash, greenwash; humanewash, sustainwash

   Company X are brownwashing when they say they are partners with child rights NGO Y, yet employ child labor in their factories in Country Z.

   (The addition of quotations indicative of this usage is being sought:)