localization principleとは 意味・読み方・使い方

Benesse has stuck to its original style for the core part of its business such as teaching materials, , and pursued thorough localization tailored to the different culture and business environment (“actual good comes first” principle, call-center business, logistics, cash payment method, etc.), which led to successful overseas development.例文帳に追加

ベネッセは、教材等のコアな部分は海外にはない同社オリジナルの日本流を貫き、異なる文化やビジネス風土（現物主義、コール・センター営業、物流、現金支払方法等）にあわせた現地化を徹底したことが海外展開の成功につながっている。 - 経済産業省