ベイティの英語

現地情報の不足や短期的な収益への貢献の不透明さなどから参入にちゅうちょする企業も少なくないが、中長期的な視点に立つと、中小企業を含め、我が国企業のBOPビジネスへの参入は新たな市場獲得に向けたイノベイティブな挑戦と捉えることができるのみならず、将来の中間層取り込みへの布石及び国際的レピュテーション（評価）の向上、現地に密着した情報の収集、新興国市場における優秀な人材の獲得等、企業にとっての恩恵も少なくないと考えられる。例文帳に追加

It cannot be denied that some companies show hesitation in involving in BOP business stating the reason such as lack of local information or obscurity with regard to contribution toward short-term profit. However, in the middle to long term perspective, an involvement in BOP business by Japanese companies including small-medium business entities are deemed such an innovative challenge toward capturing new markets. Not only that, such companies could gain benefit more or less in ways they get an opportunity in laying out stepping stones to capture prospective middle-income class, enhancing international reputation (evaluation), gathering information that are closely related to the local country, procuring excellent staff in emerging markets, etc. - 経済産業省