理裕野の英語

特に、富裕層の隆盛で日本食に対する関心が広がるアジアを中心とした海外市場の開拓に向けて、①国内においては、海外の市場ニーズを的確に捉え、販路開拓に必要なネットワークを構築する人材や情報等といったボトルネックを克服し、大手商社と比して小回りの利く規模で地域の産品の価値を発信、販売する「新たな商社機能」を有するいわば「地域商社」が、食料バリューチェーン全体の管理を担う主体として生産と流通を結びつけること、②国境措置については、我が国農林水産物・食品の輸出を拡大するため、政府間の検疫協議の加速化に取り組むなど、戦略的対応を図ること、③海外市場においては、消費者接点となる日本食レストランを切り口とした日本食や日本食材市場の裾野拡大や、地域ブランド等の知的財産及び技術流出の防止等を通じ、一過性でない我が国農産物の常連客を作ること、が重要である。例文帳に追加

For the exploitation of overseas markets, mainly in Asia where interest in Japanese food is increasing based on the prosperity of the wealthy class in particular, it is important (1) as internal activities, to overcome bottlenecks such as human resources, information, etc. in order to appropriately identify overseas market needs and construct a network necessary for sales channel development as well as to let a type of “local trading companies” that have “new trade company capabilities” to provide information on the unique value of local products and sell them in a more appropriate size and adaptable manner than major trading companies to make production and distribution connected as entities responsible for the management of the entire food value chain; (2) as cross-boundary activities, to adopt strategic measures, including the acceleration of intergovernmental discussions on quarantine in order to increase the export of agricultural fishery, and food products from Japan; and (3) as activities in overseas markets, to secure loyal non-transient customers of Japanese agricultural products through the expansion of markets for Japanese food and food materials and the prevention of the leakage of intellectual properties such as local brands, making good use of Japanese restaurants that are the point of contact with customers. - 経済産業省