technomarketingとは 意味・読み方・使い方

名詞

technomarketing (uncountable)

1. Marketing that relies on digital channels such as websites, social media, interactive television, targeted advertisements based on search histories, etc.
   • 1996, Philip R. Nulman, Start Up Marketing, page 241:

     Another good source for help with your technomarketing requirements will come from the vast array of trade shows and exhibits. You will find an ample supply of hardware and software consultants at each of these events.

   • 2001, The Textile Magazine - Volume 42, Issues 7-12, page 64:

     These technomarketing companies are strategically located and seasoned enough to handle major software development assignments.

   • 2003, Stephen Kline, ‎Nick Dyer-Witheford, ‎Greig De Peuter, Digital Play, page 285:

     The more the player knows that as they plug in and log on they are being played on by a vast technomarketing apparatus, the more disenchanting the virtual experience risks becoming.

2. Marketing that represents products as technologically advanced.
   • 1991, Edible Coating Barriers for Moisture Protection of Raisins:

     Some corporate technomarketing strategies attempt to capitalize on consumer technical unawareness of degradability.

   • 2002 January, Michael Cook, “Hotshots”, in Cycle World Magazine, volume 41, page 22:

     While I'd like to see Honda incorporate some of the RC51's serious hardware (brakes, suspension, cam gear drive) into the VFR instead of the GollyGeeWiz technomarketing nonsense it currently uses, I firmly believe in the VFR concept—that concept to be the world's best streetbike.

   • 2017, Dominic Arsenault, Super Power, Spoony Bards, and Silverware, page 75:

     Throughout the mid-1990s, an advertisement by Atari for its Jaguar system encapsulated the technomarketing mindset through a simple equation: more bits = more power = better games. It was a simple matter of counting, as the tagline went: What makes Jaguar games so awesome? The raw power.