Paul Riceとは 意味・読み方・使い方

Paul Rice Paul Rice is the President & CEO of Fair Trade USA, one of two Fair Trade certification organizations in the U.S. today. He spent most of the 1980’s working directly in the field with cooperative farmers, creating and implementing training programs aimed at developing small farmers’ organizational and business capacity. This first-hand field experience gave him an understanding of the inherent weaknesses of the classic “development aid” model as well as insight into alternative, market-based approaches to sustainable development.

In 1990 Paul founded and became the first CEO of PRODECOOP, a highly successful Fair Trade organic cooperative representing almost 3,000 small coffee farmers in northern Nicaragua. He led PRODECOOP for 4 years, capturing market opportunities in the European Fair Trade and gourmet coffee markets, and introducing him to the power of Fair Trade as an innovative strategy for grassroots empowerment and sustainability. Subsequently, Paul served as strategy consultant and development advisor to 22 cooperative enterprises in Latin America and Asia. His first-hand experience over the last 25 years in the areas of global supply chain transparency, social auditing, sustainable agriculture and cooperative development is unique in the certification world. Paul is now a leading advocate of market linkage as a core strategy for farmer empowerment and sustainable development.

When the opportunity arose in 1998 to relaunch TransFair USA and open the specialty coffee market to small family farmers, Paul found his current role to be a natural evolution of his years in the field. Over the last eight years, TransFair has sought to reframe the industry’s conventional wisdom about the most effective response to poverty in the coffee communities, building innovative partnerships for sustainable solutions. Increasingly, the coffee industry is using Fair Trade as a business model that promotes sustainability, delivers value back to farmers and consumers, and builds profitability. Paul has received numerous prestigious international awards for his pioneering work as a social entrepreneur in the Fair Trade movement, including: the Ashoka Fellowship (www.ashoka.org), the Klaus Schwab Foundation Award for Social Entrepreneurship (www.schwabfound.org), Fast Company magazine’s Social Capitalist of the Year award (four-time winner), and the Skoll Award for Social Entrepreneurship (www.skollfoundation.org). Paul holds a Political Science degree from Yale University and an MBA from the Haas School of Business at UC Berkeley. [1] Paul Rice, TransFair USA