middle aisleとは 意味・読み方・使い方

名詞

middle aisle (plural middle aisles)

1. (UK) Part of a supermarket which sells a regularly-changing range of nongrocery products, such as tools, household appliances and clothing, at low prices.

   Synonym: aisle of shame

   • 2025 February 20, Bernard O'Shea, “Five reasons why borrowing things is a great — and terrible — idea”, in Irish Examiner‎, archived from the original on 22 February 2025:

     We've all been there—standing in our shed, staring at a middle aisle drill we haven't touched in years, wondering why we bought it in the first place.

   • 2026 January 29, Jimmy Grant, “Has Morrisons opened its own middle aisle to rival Aldi & Lidl?”, in The Sun‎, archived from the original on 30 January 2026:

     Morrisons has launched its own middle aisle, reviving the “When it’s Gone it’s Gone” range. Rolled out to nearly all of its 497 UK stores by late 2025, it features rotating deals in wooden crates.

   • 2016 August 21, Daniela Spanjaard, Jessica Richards, and Lynne Freeman, “The aisle between: Grocery shopping as a liminal journey”, in Journal of Consumer Culture‎:

     The middle aisle thus functions as a commodified form of serendipity, where retailers deliberately cultivate unpredictability to re-enchant routine shopping.

参考

• middle-aisle it