surreptitious advertisingとは 意味・読み方・使い方

名詞

surreptitious advertising (uncountable) (collective)

1. The representation in words or pictures of goods, services, the name, the trade mark or the activities of a producer of goods or a provider of services in media products when such representation is intended by the publisher to serve advertising and might mislead the public as to its nature.
   • 1874 October 4, Frederick John Osmond, The English Mechanic and World of Science, volume 19, page 102a:

     I have not the slightest objection to any temper Mr. Allenmay show, but when he attributes a motive, and more than hints that I am abusing these columns by surreptitious advertising, I disdain to do further battle with him.

   • 1895 August 3, Harper's Weekly, volume 39, page 721b:

     Once this lottery owned a State, and openly offered it a princely revenue of millions for a renewal of the law which gave it a respectable habitation and a convenient foothold from which it might lure its victims month by month. Now it is an outlaw, and seeks its prey by surreptitious advertising on the play-bills of theatres.