shrinkflationとは 意味・読み方・使い方

語源

Blend of shrink +‎ inflation. Popularized by American economist Pippa Malmgren.

発音

名詞

shrinkflation (uncountable)

1. (economics, informal, neologism) The practice of making products smaller while continuing to market them at the same price.
   • 2016, Andy Dawson, Get in the Sea!: An Apoplectic Guide to Modern Life, page 106:

     Chocolate bars are just the thin end of the wedge, though, and shrinkflation is happening in products right across the board.

   • 2021, Rosalind Masterson, Nichola Phillips, David Pickton, Marketing: An Introduction, page 489:

     According to the UK Office for National Statistics (ONS), shrinkflation most commonly affects food, drink and household products such as toilet rolls, nappies, tissues and washing-up liquid.

   • 2022 May 18, Caitlin Cassidy, “Shrinkflation bites: popular food brands quietly downsize while charging same price or more”, in The Guardian‎:

     Major cereal brand Kelloggs has also been accused of shrinkflation. Since 2019, the company had moved from selling 670 gram Crunchy Nut boxes for $6 to selling 640 gram boxes at $9 a pop, Choice found.

   • 2023 September 14, “Carrefour puts ‘shrinkflation’ price warnings on food to shame brands”, in The Guardian‎, sourced from Reuters, →ISSN:

     Consumer groups say shrinkflation is a widespread practice, which supermarkets like Carrefour are also guilty of in their own-label products.

   • 2025 June, Els Breugelmans, Katrijn Gielens, “Navigating retail volatility”, in Journal of Retailing, volume 101, number 2, →DOI, page 156:

     A similar thing happens for shrinkflation or skimpflation. While they may be legitimate strategies to preserve margins, consumers increasingly interpret these moves as deceptive, particularly when they are not openly acknowledged.

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