microcelebrityとは 意味・読み方・使い方

語源

From micro- +‎ celebrity. Coined by Theresa Senft in 2008.

名詞

microcelebrity (countable and uncountable, plural microcelebrities)

1. (uncountable) Celebrity on a small scale or in a specific area.
   • 2009 April 19, Michael Agger, “Dude, Murdoch Friended Us!”, in New York Times‎:

     It was in this culture of microcelebrity that Anderson, an intellectual drifter who had been a hacker in his teens, saw an opportunity for MySpace.

   • 2018, Zizi Papacharissi, A Networked Self and Platforms, Stories, Connections, Routledge, →ISBN:

     Microcelebrity involves ways of relating to audiences that developed with earlier forms of participatory technology and have shifted with the introduction of new platforms. Senft (2008) first described microcelebrity in her study of camgirls, women using webcams in the late 1990s to share about their lives.

2. (countable) A celebrity whose fame is on a small scale or in a specific area.
   • 2010, Juliette Powell, Social Media as Your New Business Platform, FT Press, →ISBN:

     Gary's personal brand skyrocketed as he became a micro-celebrity, and speaking engagements started pouring in. It wasn't long before he started to affect the culture around him.

   • 2024 March 18, Andrew Marantz, “О.К., Doomer”, in The New Yorker, page 48:

     A guest brought up Scott Alexander, one of the scene's microcelebrities, who is often invoked mononymically.

   • 2025 July 1, Annie Armstrong, “LooksMapping Rates Restaurants on How Hot the Customers Are”, in The New York Times‎, →ISSN:

     Once a stopover for starving artists and gin-blossomed locals, Fanelli Cafe in Manhattan has become the choice meeting place for micro-celebrities brandishing hot dogs and Miista-heeled shoppers craving mid-spree martinis.

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