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Wiktionary英語版での「dark social」の意味 |
dark social
出典:『Wiktionary』 (2025/03/24 21:18 UTC 版)
語源
From dark (“hidden, secret”) + social (“relating to social media or social networks”); compare Dark Web (“the portion of the Deep Web hosted on restricted networks”).
Coined 12 October 2012 by Alexis Madrigal of The Atlantic (see quotations), in reference to Internet traffic (clicks) from hyperlinks sent via private messages that are thus invisible to most analytics programs.
発音
名詞
dark social (uncountable)
- (Internet, marketing) Interactions via the World Wide Web that cannot be publicly viewed, tracked or logged, such as private messages, texts and e-mails.
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[2012 October 12, Alexis C. Madrigal, “Dark Social: We Have the Whole History of the Web Wrong”, in The Atlantic:
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This means that this vast trove of social traffic is essentially invisible to most analytics programs. I call it DARK SOCIAL [author's capitalsation]. It shows up variously in programs as "direct" or "typed/bookmarked" traffic, which implies to many site owners that you actually have a bookmark or typed in www.theatlantic.com into your browser. But that's not actually what's happening a lot of the time. Most of the time, someone Gchatted someone a link, or it came in on a big email distribution list, or your dad sent it to you.]
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2023 August 18, Rebecca Kowalewicz, “Understanding And Utilizing Dark Social In Marketing”, in Forbes:
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Dark social has a profound impact on social and digital marketing strategies. It evades the reach of standard tracking tools and obscures a significant portion of consumer behavior and interaction, leading to incomplete or skewed data on customer engagement, the effectiveness of marketing campaigns and even conversion paths.
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「dark social」の部分一致の例文検索結果
該当件数 : 4件
With the box-office failure of "Mori no Ishimatsu" (Ishimatsu of the Forest) in 1949, the Shochiku executives claimed that 'Shindo's screenplays have too strong a social aspect and they are too dark in nature.'発音を聞く 例文帳に追加
1949年、『森の石松』の興行的失敗等で松竹首脳らが「新藤のシナリオは社会性が強くて暗い」とクレームをつける - Wikipedia日英京都関連文書対訳コーパス
More people came to drink partly because of the demobilization of soldiers, and the demand of sake became higher affected by a dark social situation which led to the shortage of supply.発音を聞く 例文帳に追加
兵士たちの復員などによって飲酒人口が急増し、また暗い世相を反映して酒類への需要が高まり、供給が追いつかなかった。 - Wikipedia日英京都関連文書対訳コーパス
To provide a measure applicable to everything on the earth, such as social welfare, accident prevention, crime prevention and the development of a region and covering the wide range in the view of priority of human life by emitting light in the dark without using electric power or adding effects of 'tourmaline, titanium oxide and the like'.例文帳に追加
電力に依らず暗黒時に発光させたり、『トルマリンや酸化チタン等』の効能を付加することにより、社会福祉や事故防止、防犯、地域振興等々、人命尊重の理念のもとで多岐分野に亘り、地球まるごと活用できる手段を提供する。 - 特許庁
The “dark side” of globalization, such as climate change, considered a likely cause of natural disasters and emerging infectious diseases, and price increases in basic goods such as food and various other commodities, has substantial impacts on the lives of the poor. There is a need to build a social framework that will enable those countries and their people to take advantage of the benefits of globalization; and it is also essential for globally sustainable developments. Poverty eradication is also one of the biggest global challenges.例文帳に追加
気候変動が要因の一つになっている可能性が指摘される災害や新たな感染症、生活必需品である食料を始めとした様々な物価の上昇等のグローバル化の「影」の部分は、貧困層の生活に大きな影響を与えており、これらの国や人々にグローバル化の「光」の恩恵が行き届くような社会を構築していく必要がある。これは、今後も世界経済が持続的発展を持続するためにも重要であり、貧困に対する対応も「地球的課題」であると言える。 - 経済産業省
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