blandingとは 意味・読み方・使い方

語源 1

動詞

blanding

1. present participle and gerund of bland

語源 2

Blend of bland +‎ branding.

名詞

blanding (uncountable)

1. (marketing, informal) The development of a brand that is characterless and unappealing.
   • 2002, Paula Scher, Make It Bigger, page 94:

     There would have been revisions, more testing, and more revisions until the joy and spontaneity would have been squeezed from the design: blanding as opposed to branding.

   • 2010, Jason Saul, Social Innovation, Inc., page 99:

     The Blanding of Branding
     Cause marketing isn't the only thing we see too much of today; we see too much of everything. A typical grocery store carries 61 varieties of sunscreen, […]

   • 2016, Dale Benjamin Drakeford, POWER POSITIVE Moments That Document Nicely Why You Must Invest Your Vote In Bernie Sanders, page 40:

     Regardless, we are left with the lesson that "Branding," not "Blanding" is what America voters want and hence your choice is really Rand Paul who brands libertarian values that represent American individual fortitude and people progress via social-political activities far better than conservative Power Prejudice.

   • 2024, Alice Dallabona, Luxury Fashion Marketing and Branding: A Strategic Approach:

     Sometimes logos are refreshed to respond to new visual trends, as, for example, many elaborate visuals have been recently changed into more simple designs, leading to a situation known as 'blanding' and characterised by the adoption of less distinctive but more modern fonts which simplified logos, such as in the case of Balmain and Burberry.

   • 2026 June 17, Callie Holtermann, “The Blobby, Drippy Maximalist Design You’re Seeing Everywhere”, in The New York Times‎, →ISSN:

     Fast-forward a decade, and this muted visual language — which came to be known as millennial blanding — has receded. Something misshapen and unruly is rising in its place.