hot buttonとは 意味・読み方・使い方

語源

Registered as a trademark by American sales trainer Jack Lacy in 1956, first used in the 1940s.^[1]

発音

名詞

hot button (複数形 hot buttons)

1. A central issue, concern or characteristic, especially one that motivates people to make a choice; sometimes also one that people seek to delay taking sides on.

   Coordinate terms: hot potato, third rail

   was a hot button

   • 2014, M. L. Buchman, Light Up the Night, →ISBN:

     That issue was mostly solved in the modern forces, but it was still a hot button for every student of modern military history.

2. (marketing, originally US) The principal desire that a salesman needs to "hit" in order to make a sale. [from 1940s]
   • 1944, Dental Items of Interest, volume 66, Dental Items of Interest Publishing Company, page 866:

     Jack Lacey^[sic], a top rating salesman, says that sales are made by touching off a “hot button” within the prospect’s mind.’

   • 1965, John D. Yeck, How to Get Profitable Ideas, McGraw-Hill, page 197:

     So one way of producing conviction is to “find the hot button”— something the other person is currently interested in—and show him how your idea can help him get that.

   • 1975, Paul J. Micali, Hot Button Salesmanship, Dow Jones-Irwin, →ISBN, page 8:

     Therefore, when a prospect is considering buying something, his main concern is what's in it for him. And he always has a dominant desire. There is something he is trying to do which is important to him. We call this dominant desire his “Hot Button.” Once you have found the Hot Button of your prospect, you build your presentation around it.

3. An emotional trigger; something that arouses strong emotion or opinions.
   • 2009, Gary Smalley, Ted Cunningham, From Anger to Intimacy Study Guide, →ISBN:

     Because when you recognize your main hot button, you can take the necessary steps to diffuse anger and reestablish connectedness in a healthy relationship.

   • 2014, Barbara McMahon, The Nanny and the Sheikh, →ISBN:

     “The sooner he gets rid of those children, the better it will be. He is too busy to be encumbered with orphans,” Delleah said. That struck Melissa's hot button. “

関連する語

• hot potato

参考

• not touch something with a ten-foot pole

形容詞

hot button (comparative more hot button, superlative most hot button)

1. Alternative form of hot-button

   a hot button issue

   • 2012, S. Peacock, Stieg Larsson's Millennium Trilogy:

     In the course of the vast, sprawling, politically charged, sexually graphic, violent epic that is the Millennium trilogy, Larsson (who, as emails to his publisher revealed, painstakingly anatomised かつ utilised what he perceived as the 'hot button' elements of crime/thriller novels from writers he admired such as Val McDermid, thomas Harris かつ Sarah Paretsky) allows the reader — whether male or female — a surrogate, the disgraced middle-aged journalist Mikael Blomkvist.

   • 2013, Harvey L. Schantz, Politics in an Era of Divided Government, →ISBN:

     The parties also differed on gun control and other “hot button” issues.

   • 2013, Kenneth Manaster, The American Legal System and Civic Engagement, →ISBN:

     At a minimum, the diversion of attention from the opponents' main, economic motivation to the hot button death penalty question made it harder for voters to understand the true nature and extent of the justices' alleged failings in their judicial role.

参照

名詞

hot-button (複数形 hot-buttons)

1. Alternative form of hot button
   • 1995, Scott D. Wright, Human ecology: progress through integrative perspectives, page 262:

     As is usually the casee when the use of stimulant medications like Ritalin makes it into mainstream media, the [Sroufe] piece pushed emotional hot-buttons in a way that would scare the daylights out of uninformed readers and lead them to avoid ever using such medications or allowing their children to, thereby giving up on a class of medications with enormous potential benefits.

   • 1998, Ginny Pearson Barnes, Successful Negotiating: Letting the Other Person Have Your Way, →ISBN:

     What will trigger my hot-button?

   • 2012, Jay L. Lebow, Twenty-First Century Psychotherapies, →ISBN:

     Therapist: As you can see, this particular thought represents a hot-button emotionally for Susan

形容詞

hot-button (not comparable)

1. Arousing intense reactions; eliciting strong emotion or controversy.

   a hot-button issue

   The newspaper published articles on the hot-button issues on the front page to attract attention.

   • 2005, Dave Zirin, What's My Name, Fool?: Sports and Resistance in the United States, →ISBN:

     It was too hot-button, too controversial for the athlete.

   • 2014, Roland L. Bessette, The Empress of Graniteport, →ISBN:

     This would be hot-button if Slade lived in Alaska.

   • 2017, Jennifer Weiner, Hungry Heart: Adventures in Life, Love, and Writing, page 284:

     Her platform was AIDS awareness—a big deal for an organization whose representatives usually embraced less hot-button causes.

   • 2019 July 12, David A. Graham, “The Overhyped Feud Between Nancy Pelosi and AOC”, in The Atlantic‎^[1]:

     We’re only a few months into the Congress, and there are plenty of opportunities for bigger gulfs to appear; partisans agree on most things most of the time because most votes aren’t on hot-button issues.