merchandisingとは 意味・読み方・使い方

別の表記

• merchandizing

語源

From Late Middle English marchaundising (“commerce, trading; commodities, goods; (複数形) dealings with other persons”) [and other forms],^[1] from marchaundisen (“to engage in commerce, traffic”)^[2] (see further at merchandise (verb)) + -ing (suffix forming gerunds).^[3] The English word is analysable as merchandise +‎ -ing (suffix forming nouns from verbs).^[4]

発音

• (Received 発音) IPA^(key): /ˈmɜːt͡ʃ(ə)ndaɪzɪŋ/
• (General American) IPA^(key): /ˈmɝt͡ʃənˌdaɪzɪŋ/
• ハイフネーション: mer‧chand‧is‧ing

名詞

merchandising (usually uncountable, 複数形 merchandisings)

1. (also attributively) gerund of merchandise
   1. (archaic) Trade in merchandise.
      • 1616, Iohn Smith [i.e., John Smith], A Description of New England: […], London: […] Humfrey Lownes, for Robert Clerke; […], OCLC 1180793417, page 34:

        May not the miſerable ruine of Conſtantinople, their impregnable vvalles, riches, and pleaſures laſt taken by the Turke (vvhich are but a bit, in compariſon of their novv mightines) remember vs, of the effects of priuate couetouſneſs? […] His [the Byzantine emperor's] pouertie vvhen the Turke beſeiged, the citizens (vvhoſe marchandizing thoughts vvere onely to get vvealth, little conceiuing the deſperate reſolution of a valiant expert enemy) left the Emp[eror] ſo long to his concluſions, hauing ſpent all he had to pay his young, ravv, diſcontented Souldiers; that ſodainly he, they, and their citie vvere all a prey to the deuouring Turke.

      • 1625, Francis [Bacon], “Of Usurie. XLI.”, in The Essayes […], 3rd edition, London: […] Iohn Haviland for Hanna Barret, OCLC 863521290, page 240:

        The Diſcommodities of Vſury are: Firſt, that it makes fevver Merchants. For vvere it not, for this Lazie Trade of Vſury, Money vvould not lie ſtill, but vvould, in great Part, be Imployed vpon Merchandizing; VVhich is the Vena Porta of VVealth in a State.

      • 1769, William Blackstone, “Of Offences against God and Religion”, in Commentaries on the Laws of England, book IV (Of Public Wrongs), Oxford, Oxfordshire: […] Clarendon Press, OCLC 65350522, page 63:

        Profanation of the lord's day, or ſabbath-breaking, is a ninth offence againſt God and religion, puniſhed by the municipal lavvs of England. […] And therefore the lavvs of king Athelſtan forbad all merchandizing on the lord's day, under very ſevere penalties.

      • 1840 May 8​, Thomas Carlyle, “Lecture II. The Hero as Prophet. Mahomet: Islam.”, in On Heroes, Hero-Worship and The Heroic in History, London: Chapman and Hall, […], published 1840, OCLC 874416277, pages 44–45:

        [A] Ocadh, in the South of Arabia, there were yearly fairs, and there, when the merchandising was done, Poets sang for prizes:—the wild people gathered to hear that.

      • 1868, Robert Browning, “I. The Ring and the Book.”, in The Ring and the Book. […], volume I, London: Smith, Elder and Co., OCLC 1132904128, lines 898–903, page 47:

        [T]he old Triton, at his fountain-sport, / Bernini's creature plated to the paps, / Puffs up steel sleet which breaks to diamond dust, / A spray of sparkles snorted from his conch, / High over the caritellas, out o' the way / O' the motley merchandizing multitude.

   2. (originally US) The promotion of goods for sale in a store, especially through advertising, attractive displays, discounts, etc.; also (generally), the promotion of any goods or services for sale.

      Synonym: marketing

      • 1922, Sinclair Lewis, chapter XXVII, in Babbitt, New York, N.Y.: Harcourt, Brace and Company, OCLC 844076792, section V, page 318:

        Now, these strikers: Honest, they're not such bad people. Just foolish. They don't understand the complications of merchandizing and profit, the way we businessmen do, but sometimes I think they're about like the rest of us, and no more hogs for wages than we are for profits.

      • 2009 February 27, Steven Heller, “Noel Martin, inventive catalog designer, dies at 86”, in The New York Times‎^[1], New York, N.Y.: The New York Times Company, ISSN 0362-4331, OCLC 971436363, archived from the original on 8 February 2022:

        With the ubiquitous branding and expert merchandizing of museums today, it is easy to forget that graphic design was once a low priority for them.

   3. (specifically) The promotion of a film, music group, theatre production, etc., through the sale of goods bearing motifs associated with the subject being promoted; also, such goods themselves collectively; merchandise.

派生語

• Merch.
• visual merchandising

関連する語

動詞

merchandising

1. present participle of merchandise

参照