sloganとは 意味・読み方・使い方

語源

From earlier sloggorne, slughorne, slughorn (“battle cry”), borrowed from Scottish Gaelic sluagh-ghairm (“battle cry”), from Old Irish slúag, slóg (“army; (by extension) assembly, crowd”) + gairm (“a call, cry”).^[1] Slóg is derived from Proto-Celtic *slougos (“army, troop”), from Proto-Indo-European *slowgʰos, *slowgos (“entourage”); and gairm from Proto-Celtic *garman-, *garrman- (“a call, shout”), ultimately from Proto-Indo-European *ǵeh₂r- (“to call, shout”). The English word is cognate with Latin garriō (“to chatter, prattle”), 古期英語 caru (“anxiety, care, worry; grief, sorrow”).

発音

• (Received 発音) IPA^(key): /ˈsləʊɡ(ə)n/
• (General American) IPA^(key): /ˈsloʊɡən/
• 韻: -əʊɡən
• ハイフネーション: slo‧gan

名詞

slogan (複数形 slogans)

1. A distinctive phrase of a person or group of people (such as a movement または political party); a motto.
   • 1960, P[elham] G[renville] Wodehouse, chapter XVIII, in Jeeves in the Offing, London: Herbert Jenkins, OCLC 1227855:

     "Right-ho," I [Bertie Wooster] said, not much liking the assignment, but liking less the idea of endeavouring to thwart this incandescent aunt in her current frame of mind. Safety first, is the Wooster slogan.

2. (advertising) A catchphrase associated with a product or service being advertised.

   Synonyms: motto, (Britain) strapline, tagline

3. (obsolete) A battle cry among the ancient Irish or highlanders of Scotland.
   • 1805, Walter Scott, “Canto Fourth”, in The Lay of the Last Minstrel: A Poem, London: […] [James Ballantyne] for Longman, Hurst, Rees, and Orme, […], and A[rchibald] Constable and Co., […], OCLC 1001655651, stanza XXIV, page 115:

     His bugle Wat of Harden blew; / Pensils and pennons wide were flung, / To heaven the Border slogan rung, / "St Mary for the young Buccleuch!"

別の表記

• (battle cry): sloggorne, slughorn, slughorne (廃れた用法)

派生語

派生した語

参照

Further reading

• slogan on Wikipedia.
• slogan (disambiguation) on Wikipedia.

アナグラム

• Anglos, anglos, langos, logans, longas